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  1. Could Bing Ever Overtake Google in Search?

    If Microsoft were to integrate search into all of these services and devices and provide a seamless experience, Google may have a hard time keeping their number one place in the search wars. This is where Microsoft can leverage those users to shift...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    On the other hand, Yahoo sites has 18.2 percent and Microsoft sites have 8.9 percent fewer viewers than they had a year ago. In August 2012, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    Among the sites participating in the launch are Google, Yahoo, Microsoft’s Bing, Facebook, and many others. As of May 22, 2012, global adoption was only at about 0.68 percent of the total Internet population but, according to Jason Fesler...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    Google is the main search engine, with close to 66 percent of the U.S.market; Yahoo is around 16 percent; Microsoft with their flagship Bing has 12%; Ask has 3.5%. Google has entered the operating system market and Microsoft is stepping up its...