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  1. Your Job Is to Make Google Look Good

    Some ways that this could be done are discussed in this Microsoft research paper. Their search results have many links in them. They carefully sculpt and craft their search results page with the goal of providing high-quality results.

  2. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Microsoft announced changes within the structures of several groups in the company.

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip aimed at solving the problem of slow search result loading. According to an article in PCWorld, Microsoft recently submitted a paper at the Hot Chips...