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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  3. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. Continuing an engaged social media presence Google said the latest update would make local search more closely mimic...

  5. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Can you create or claim social media accounts on behalf of...

  7. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  8. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. This post follows up on that article with some thoughts on these comments and questions.