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  1. SES Toronto Adds Copywriting, Landing Page and Twitter Sessions

    Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can't keep? MSN search properties, Yahoo! Yahoo! With just a week to go, largest search engine marketing conference in Canada today announced the addition of...

  2. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. Best-Kept Secret in PPC? What's a Yahoo Advertiser to Do? By Cameron Jonsson The notion that Yahoo wants to help its...