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  1. SearchDay | Choose the Right SEO Project Goals

    SEW EXPERTS: AU NATURAL SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM 101 Don't be afraid to try...

  2. SearchDay | Setting Expectations for SEO

    Setting Expectations for Search Engine Optimization SEW EXPERTS: AU NATURAL How many SEOs have suffered because of unrealistic expectations from clients? Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click...

  3. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you...

  4. SearchDay | Writing Sales Copy for Conversions

    AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.

  5. SearchDay | There's No Shortcut to Good SEO

    AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.

  6. SearchDay | Is it Too Late for Holiday Search Traffic?

    AU NATURAL Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. PPC & SEO -- Two Great Tastes that Taste Great Together LITTLE BIZ Put peanut butter and chocolate together...

  7. SearchDay | Post-Cyber Monday Marketing Ideas

    Link Building, Circa 2008 AU NATURAL As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. We've got screenshots and details at: http://www.accuracast.com/search-daily-news/ppc-7471...

  8. SearchDay | SEO Dreams are Made of This

    The Future of Google's Search Personalization AU NATURAL Some SEOs aren't getting the message about Google's personalization of search results. Quick questions for people who hate reading: * *Which PPC campaign management tool(s) worked best for you?

  9. SearchDay | Implementation is the Name of the Game

    Implementation is the Name of the Game AU NATURAL Implementation is a critical part of the search engine optimization process. Search Advertisers: Don't Miss the Profitable PPC Webcast Posted by Kevin Newcomb Oct 21, 2008 What's the best way to...

  10. SearchDay | Where's The ROI?

    AU NATURAL Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's...

  11. SearchDay | What You Need to Know Before Committing to SEO

    What You Need to Know Before Committing to SEO AU NATURAL Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. Judging PPC Performance: Focus on Conversions, Part 2...

  12. SearchDay | The Geometry of SEM -- What's your Angle?

    I Have Mine On AU NATURAL Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when...

  13. SearchDay: Search Engine Optimization: Back to Basics

    Search Engine Optimization: Back To Basics AU NATURAL As search marketers, businesspeople, and human beings, many of us are quite busy these days. In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case .

  14. SearchDay: Don't Hire a Butcher to do a Baker's Job

    Posted by jggrettonI'm about to start a Natural and PPC campaign for a Swiss company targeting users in Spain and across Latin America. Don't Hire a Butcher to do a Baker's Job - Part 2» AU NATURAL: Organic search engine optimization strategy and...