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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. 5 Things That Should Happen in Digital in 2012 – But Probably Won’t

    These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...

  4. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  6. Search News & Headlines Around the Web - May 13, 2011

    Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Weekly Yahoo Search Trends - May 13, 2011 - Yodel Anecdotal

  7. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    For Yahoo Japan that would mean a deal to transfer 35 percent of its stake to Softbank Corp, one of the largest telecom and media companies in the country, which could take place in coming weeks. In July 2010, Yahoo Japan, an independent entity...

  8. Top Level Trends of SEM Worldwide in 2010 and 2011

    Google is the main search engine, with close to 66 percent of the U.S.market; Yahoo is around 16 percent; Microsoft with their flagship Bing has 12%; Ask has 3.5%. When Google entered it was said it would never understand or be able to deal with...