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Search Marketing Yahoo Campaigns Searcher Behavior

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  1. Daily SearchCast, July 28, 2006: Google Class Action Suit Over Click Fraud Settled; Google Radio Ads; Anti-Phishing Protection In Search Results & More!

    A new study from Yahoo and comScore looked at searcher behavior in the automotive sector, analyzing activity, user preferences, and how purchases were. Until recently, auto manufacturers weren't a major presence in search results, with most...

  2. Daily SearchCast, June 14, 2006: MySpace To Auction Search Traffic; Google Picasa Gets Photo Sharing; NY State Says Shame On Google Video; Is That Google Earth In My Coffee Table? & More!

    Apart from tactical maneuvers with SEO or PPC campaigns, savvy search marketers are increasingly trying to understand searcher behavior, and attempting to proactively anticipate user needs. More and more research is providing hard data to...