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  1. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Social media advertising is what traditional search...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns...

  4. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    We have found that the most successful paid search campaigns have woven an element of multivariate landing page testing into the mix to fine-tune the messaging and content that most effectively motivates consumers to take action,” Gaylord said.