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  1. State of Search: Strong SEM Industry Growth Projected in 2011

    More opportunity for B2B social media campaigns as less participation over social media channels was highlighted. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft...

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    In the meantime, the Search Alliance is paying healthy dividends for the advertisers who had the foresight to build out and optimize campaigns prior to the transition. This wide-reaching study of paid search campaigns included data from more than...

  3. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    In particular, the search alliance creates a competitive alternative in search engine advertising for small to medium sized businesses who previously struggled to manage campaigns across multiple engines, or could not attain significant reach via...