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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    To do this I will utilize a small handful of other tools, many of which are listed below: There are even tools that can help you with that to a greater or lesser degree, such as Buzzoole.com, which can help you pair down your audience and advertise...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...