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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. I tend to think of both organic and paid since the acronym stands for 'search engine...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. Over lunch and at sponsored networking events, it seemed as if no moment was...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or...