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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. I tend to think of both organic and paid since the acronym stands for 'search engine...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Use these tools to find and follow more Twubs.com/p/hashtag-directory, Blog.tweetchat.com/calendar, and Twchat.com. This new media segment opens up brands to be first in your industry, first to a topic, theme or segment to be a guest, host, or...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    They needed the tools to do it. In their closing, the White House was clear that they plan to continue moving forward with anti-piracy legislation, saying, “Moving forward, we will continue to work with Congress on a bipartisan basis on legislation...

  6. How to Use QR Codes for Better Conversion Rates

    Read up on QR code marketing fundamentals and download the mobile barcode marketing campaign checklist to learn more about tools and best practices. Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer...