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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. We're in the middle of a major shift of how people use tools to plan their travel. For these reasons, tourism is Oklahoma's third largest...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Software / Online Tools For ROI calculations, use your actual CTR values available via Google Webmaster Tools.

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For example, bids and budgets, so you can have different bids for each engine. Bing Ads’ New Year’s resolution is to keep innovating, adding new features and making our tools easier to use. From my corner of the search marketing industry, there’s...

  5. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    It seems that not only are organizations recognizing the value of SEO as an acquisition channel and increasing headcounts and marketing budgets, but also SEOs are feeling more empowered in being able to influence other parts of the business.