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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Search engines, leading authorities, and industry professionals fail to agree on the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The firm heavily relied on AD like the tools...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Every year they survey the SEO industry to pinpoint changes throughout the year, including demographics, compensation, titles, work activities, and tools used. That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any...