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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The firm heavily relied on AD like the tools...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small SEO tools people wanted to see built and have free access to. There are an abundance of tools meant to accommodate the average SEO is her/his everyday work.

  3. How to Make Your Keywords Fit Your Marketing Messaging

    Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. By putting together a simple survey in...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In a more mature market, tools will be made available to the masses, but that's not where we are today. A new study by New York search retargeting firm Magnetic shows that while search activity overall is up, those using alternative search sites...

  5. Reputation Management and Social Monitoring Made Easy

    It's becoming clear that hiring a reputation management firm not only is a wasted expense but something your in-house marketing team can do itself if trained in the right tools and methodologies. Using AdWords and engaging the right search...

  6. Are You Competing with Your Own Business Identity?

    There are helpful tools for querying the common data sources to retrieve the identity of record. Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise...