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  1. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through...

  2. Practical Post-Penguin Marketing Ideas for Small Business

    The message wasn't subtle, Google is using their megaphone to show that tactics once considered light gray have been re-cast a few shades darker in 2012. They are using tactics such as “show us the funniest magnet you’ve ever seen” and “the most...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEO Tactics for Naver SEM Tools to Target China Andy Radovic, head of digital GroupM Japan shares three tested strategies to help gain more visibility in Naver and improve overall SEO approach in the country.

  4. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Search marketing tactics in general work because of implicit behavioral tendencies among users of search engines. Via the region of interest analysis, we tried to find similar areas that are important for online marketing, in-house, and agency...