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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Of course, if the product development and PR possibilities don’t get clients onboard, sometimes, according to Saify, "[Search] is about scare tactics. Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand...

  2. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? This is great news for real estate. I griped last month about how SEO and PPC need to work together and with these findings released, it’s...

  3. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  4. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. But then the bad news: your in-house SEO team or online marketing agency tells you it’s...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Incorporate Trackback/Pingback tactics. We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  7. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. As usual, such news was met with much debate, fear, and uncertainty.

  8. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Learn Valuable Content Marketing Tactics at ClickZ Live New York 2014: For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to generate more traffic to the site Contest details...