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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. One of the things that jumped out at me was a table of conversion rate averages for different marketing tactics. In-house Natural Search Optimization - 2.62%

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  2. A Buyer's Guide to Paid Search Advertising Agencies

    Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms - $199 http://sherpastore.com/store/page.cfm/2204 Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search...