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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Do you have any other tactics that have worked well for you? You'll likely be surprised by the list you could build just from perusing Graph Search. One the best features on Facebook is Graph Search. It's one of the most valuable online marketing...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As we're coming up on the one-year anniversary of Google...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Keep the things that work, and discard the tactics that don't. As with any expansion, you need to reach beyond your comfort zone...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: As with all of our SES events the emphasis is on tools, tips, and tactics. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. SES conferences have been known to expand attendees' knowledge on...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...