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  1. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. In the early 2000s, search engine marketing (SEM) was...

  2. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Clay workshop is appropriate for both technical and marketing staff and offers strategy and tactics necessary for the modern search world. York will continue its tradition of SEM training prior to the event in 2010.

  3. Search Engine Marketing (SEM) Training Workshops Offered Following SES Toronto Conference

    Google AdWords Tactics to Improve Your ROI (1:00pm-5:00pm): This Google AdWords training workshop will be taught by Brad Geddes, bgTheory.com. Learn how to spice up your AdWords account by applying tactics learned in this session.

  4. SES Brings SEM, PPC and SEO Training Workshops to Atlanta

    Mastaler is a speaker at industry events and a guest columnist for industry publications, who offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing...

  5. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. One of the original search-focused conferences has grown into a must...

  6. Search for SEM conference and find SES New York 2009

    When I conducted a search yesterday on Google for "SEM conference", the top sponsored listing was for Search Engine Strategies New York. Thursday, March 26 am-10:00am -- Morning Keynote by John Gerzema, Author of The Brand Bubble am-11:45am...

  7. Search Engine Industry has its own Version of March Madness

    And approximately 5,000 marketers, corporate decision makers, web developers and search engine marketing (SEM) specialists and rookies, including pay-per-click (PPC) advertisers and search engine optimization (SEO) consultants, attend SES New York...

  8. Search Engine Optimization in a Down Economy

    Plus, more people will try to find loopholes (spam tactics) to exploit vulnerabilities in the search algorithms. Even those of us who work in growth industries (as I would classify the SEO/SEM industry) are affected.

  9. You Can't (NOT) Afford to Invest in SEM Analytics

    In the early season, ski vacation booking is a pretty fast-moving business, as customer response changes week over week, and the ability to manage these campaigns efficiently (daily, even hourly) means they can shift tactics at any time, and...

  10. Meet the Conference Speakers at SES London 2009 - Part 2

    So, who are these search engine experts and what SEM tips, tactics and strategies can you learn from them - individually and collectively - that will grow your business online? As I mentioned above, I'll take a look next week at the wisdom of...

  11. Why Retailers Should Be Day Trippers to SES Chicago

    Shopping Search Tactics As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. But there are lots of very current reasons why retailers...

  12. 4 Reasons to Go to SES Chicago

    Heading into 2009 using old strategies and tactics makes about as much sense as optimizing your website for AltaVista. You'll want to attend as many of the 74 keynote speeches, strategic development workshops, Orion panels, conference sessions, and...

  13. The New Era of Travel Affiliate Marketing

    The biggest change over the last several years has been the effort to reduce cannibalization by affiliates, with the OTAs and direct travel suppliers beginning to enforce restrictions with regards to SEM and keyword bidding strategies to maintain...