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Search Marketing Strategies Tactics Afterthought

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  1. Branding through Search: Strategies & Tactics

    Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. He suggested recalibrating your search tactics for branding goals:

  2. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. As search tactics have diversified, it's become increasingly important for business not just to...

  3. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. As search tactics have diversified, it's become increasingly...