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  1. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. The best SEM strategies are built around coordination between the two sides. In the early 2000s, search engine marketing (SEM) was...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email nurture and PPC remarketing can improve...

  4. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. As agencies move to specialize in content marketing and companies...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. For every $1,000 in your budget, spend $800 of it on proven tactics that are trackable...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Right now many businesses are taking a look at their content efforts from 2013 and deciding upon which strategies worked, which didn't, and how they can improve upon their tactics in the New Year. In the past year, we've realized that content isn't...

  7. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Taking advantage of the above tactics will help you engage more customers, convert more customers, and...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. Tips and Tactics: Tips and Tactics: Tips and Tactics: Tips and Tactics: Google's move to make 100 percent of search keyword data...