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  1. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    It's time for SEOs to claim their rightful weapon for battle, but what color lightsaber will you choose? It's time to choose, and the battle is real. Those mastering this power represent contrasting strategies that search engines would consider...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    As Helmuth von Moltke the Elder once said, "No battle plan survives contact with the enemy. This one-day forum will examine the latest marketing strategies, including social media, mobile, and search marketing, for global markets with a special...

  3. Winning the Local Search Battle - Part 2

    This week we explore advertiser strategies for winning the local search battle. Local search goes way beyond simple keyword-centric strategies; it's all about content and helping consumers make informed decisions.

  4. SEW Experts: Winning the Local Search Battle

    In today's Vertical Search column, "Winning the Local Search Battle - Part 2," local search expert Gregg Stewart looks at some winning search marketing strategies for local campaigns. A highly customized, localized marketing approach is vital to...