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  1. How to Use Social Media in Christmas Marketing

    Link Marketing Strategies for the Holiday Season Successful social media marketing is about offering value to people. International Search Marketing Guide to the Holidays A new study by lead generation firm LinkShare has found that almost half of...

  2. Social Media Madness -- The Sweet 16, Part 2

    Join us for Search Engine Strategies New York March 23-27 at the Hilton New York. The only major search marketing conference and expo on the East Coast, SES New York will be packed with more than 70 sessions, plus more than 150 exhibitors...

  3. Build Your SEM Network -- Get LinkedIn

    For instance, I searched for "SEO" and found about 241 groups, including one for Search Engine Watch, one for Search Engine Watch Forums, and one for Search Engine Strategies Conference & Expo. Join us for Search Engine Strategies Chicago December...

  4. AdGooroo Founder Authors Search Advertising Book

    In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication...

  5. SERP Position: It Ain't Horseshoes

    This article was originally published in SES Magazine for the Search Engine Strategies Toronto Conference & Expo 2008. If you're running a search campaign, are you compensating your SEO firm fairly? Richard Zwicky has been involved in search...

  6. Constructive feedback on online reputation management

    Three weeks ago, I wrote an article entitled, “Online Reputation Management Requires Cabinet War Rooms,” that reported on the Brand & Reputation Management session at last month's Search Engine Strategies conference in London.

  7. Is Google Not So Portal-Like After All?

    During the Orion Panel on universal search at last week's Search Engine Strategies conference, James Lamberti, SVP of search and media at comScore, presented new data that raised a series of new questions.