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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace.

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  7. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  8. Why SEO Can't Reside in a Silo

    Yet, with complementary strategies in place to achieve these goals, the value of a new lead generated through SEO can be increased greatly. The customer in the previous example isn't planning to buy another widget for a few weeks, but it just so...