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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  2. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Greg Jarboe: What are your initial thoughts on Hummingbird and how (or if) it affects your future search strategies? The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The challenge is working on finding the right balance of promotional strategies that will yield the most effective results. And not just that, they may search for you on social networks and forums too to gain insight as to who you are.