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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    When an executive asks for ROI, what they mean is 'reassure me. Redefine ROI: Jeremy Sanchez, CEO, Global Strategies Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? Now we're at the nexus of web analytics and content marketing – call it content metrics. A good analytics package will allow you to track referrals for each content...

  5. LivePerson Says Bouncing is Single Worst Action a User Can Take

    Zelenko told SEW, "We apply predictive analytics to the website data to identify how to improve the conversion rates on 'painful' keywords which have delivering ROI under par. LivePerson's latest product is Keyword Lift, which analyzes your paid...