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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    There is obviously different data to collect within the three strategies, but it's really important to define each metric and how it can be used to improve your results. The same principles and strategies apply no matter which tool you're using, so...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  4. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  5. Why SEO Can't Reside in a Silo

    Yet, with complementary strategies in place to achieve these goals, the value of a new lead generated through SEO can be increased greatly. Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Here are seven Custom Audiences strategies you can start using today. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Marketing to existing customers is a great way to...

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    As marketers continue to gain confidence in multi-device strategies, the next level of opportunity lies in refining bid adjustments, targeting, and optimizing these campaigns. Marketers must embrace the mobile shift and develop well-informed...