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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. As with any expansion, you need to reach beyond your comfort zone, while...

  2. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  3. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. Here, Facebook Graph Search is one of the most useful tools...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the...

  5. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Doctors and SEO experts don't have exact answers and must test different...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. Syndication in the early stages of content marketing won't dilute the author's credibility for the simple reason that the author has yet to establish credibility.

  7. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...