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  1. Your Guide to Structured Snippets for SEO

    This addition once again demonstrates Google’s unflinching dedication to providing users with the best online experience, regardless of how it affects businesses who have built their strategies around search marketing.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers are used to combing competitor activity and performing keyword research to ensure coverage on key topics and opportunities to expand or adjust strategies. With the festive shopping season getting into full swing, search marketers...

  3. How Can SEOs Sell "Shiny, Sexy" Search?

    At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of clients don’t want to talk about search" because, while marketers often see the potential in trying new strategies across social, search sometimes gets...

  4. Do Weak Links Reveal Powerful Opportunities?

    And that you should have strategies to redress the balance? This gives three important strategies for link builders – and marketers – to follow: Since then, that weak link has grown to be not only an accepted but a vital part of search marketing.

  5. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. In order for their content marketing strategies to succeed, they need to do more native advertising with promoted posts...