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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  2. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more important than ever to follow the rule book and avoid the possibility of Google’s duplicate content issues.

  3. Nomenclature: The Industry Case For and Against SEO

    SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S. The apparent inclusion of search blocking, widely regarded as Internet censorship. Complete immunity for search engines, webhosts and others who...