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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. Here are five great questions to ask a potential search marketing employee. SEO or search marketing (PPC was not invented, just...

  2. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  3. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic Then we'll look at a few recent examples of brilliant marketing uses of hashtags. During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags.