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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at Walker Sands Digital They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best...

  2. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  3. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and...