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  1. How to Dominate the Entire First Page of Google

    Linking from your main site to you social properties with followed links also greatly increases the visibility of these properties on the SERPs. While you can't directly control if these listings display in the SERPs, having a press release...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. The good news is that looking back, it's easy to see which direction the trends are heading in terms of the...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs. Others sat back to absorb the news and some, content-based marketers...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The answer: the same things as before, regardless of how many other sites are seeing a return to the SERPs. The good news is that partially recovering from Panda should become more straightforward, as Google reportedly moves to add Panda to the...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    So, periodically test a sample of queries (ideally from the head, torso and long-tail) to see how the SERPs evolve over time. In the long-tail, there is less competition (both for organic and paid, which means there’s often less downward pressure...

  6. Reality Check: Google Isn't 'Killing' Organic Search

    The FTC recently asked multiple search engines to evaluate the transparency of their paid products in search results as the SERPs continue to change: Not only are SERPs changing, but things that give users data about search behavior are changing, too.