While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While this ad type rarely shows in the SERPs for brand terms today, it's...
Visibility in SERPs courtesy of SearchMetrics Essentials You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search...
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already...
Since August, Google has been serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. To address the local nature of today's SERPs in 2013, marketers need to optimize their web presence, and vary SEO strategies...
Track new page performance in the SERPs. Current events/news The beginner should pick a keyword with no more than 300 searches per month (critical: Use Exact match) and is marked as “Low” competition by Google.
To me, it seems like both Google and Bing are working toward the “algorithm of the future” which weights many more factors into what is determined as “quality” in the SERPs. Do you agree sites need to be content mills in order to compete in the SERPs?
Since Knol pages included personal opinions of the author, criticism arose over whether Google owned / hosted products like this may get unfairly favored in the SERPs. Bing was especially proud of their ability to integrate social activity...
Sometimes all the social activity helps you rise in the SERPs, hopefully leading to more links/clicks/conversions. I don't necessarily think that it's harmful, but considering some of the MySpace profiles that rank, you'd probably be much better...
SERPs now not only include blue links but also images, video, places, and news, among others. It gives you more visibility into how different content types are doing on the SERPs Google updates such as Panda and Penguin are indications that these...
Instead, focus on raising your visibility wherever you can get converting traffic, and focus on making sure that when someone clicks through from the SERPs, you can keep there until they convert. They have product reviews and news articles and list...
And before you ask why I was searching for toilet paper.what are your thoughts on the latest Google SERPs layout - Good news for app marketing? Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'.
The chart below depicts the daily estimated number of clickthroughs for the keyword phrase “HR Software” in Google.com, Google.ca and Google.au across Page One and Page Two of the SERPs. Press releases that are written specifically for a keyword...
But generally speaking, using placement as a defining way to identify an authority can seriously backfire, especially when there's a lot of volatility in the SERPs. If you don't immediately know whom to trust with online content, set up some Google...
Google has also placed increasing importance on social results including Google+ pages through its Search Plus Your World update in November 2011 began to display Google+ pages prominently on the SERPs, similar to images and videos.
They covered some 10,000 keywords, 30,000 SERPs, 300,000 titles, 338 million Facebook comments, 8.1 billion Facebook likes, well.you get the idea. Posting comments on bookmarks, news, images, videos, podcasts and other web pages
Google isn’t promoting these types of sites in its SERPs anymore. Other sites offer more detailed stats, news, images, videos, and other info, such as what ESPN offers. Many small businesses have lost search rankings, traffic and income in the...
But the recent and most drastic introduction of social results in the SERPs (and the prominence they are given on the search page) means searchers may be moving deeper into a self-contained search filter bubble.
SERPs [search engine results pages] It first struck fear into our hearts in February 2011 and was an effort to force higher quality sites higher up in the SERPs. We bandy around phrases like "CTR on page 1 of the SERPs is better than on page 2" and...
Because Google pays unnatural interest in Google+ when ranking content, authors, and users in SERPs. Make the news and be the news. Contrary to popular belief, Google says the Penguin intent is to help the overall search experience versus put...
CEO and co-founder Brian Goffman explains, “Google and Bing both react; they create different SERPs for breaking news events. Social sharing: Using your social network and making it easy for people to interact with your content will increase your...
