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  1. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. We see a similar pattern in map listings as organic listings: Regardless of where they’re located (above or below organic listings) users spend more time on the...

  2. Search and the Law: Attorney Clarke Douglas Walton

    I remember back in 2000 when I had clients who had trademark issues with the search engines on PPC listings such as GoTo (later Overture and now Yahoo), filing a trademark claim was problematic. Walton discusses trademark usage in PPC advertising...