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  1. Social Media Success Stories

    The next day, almost every major tech news site picked up on the recession case: Gizmodo, Engadget, TechCrunch, CNET, Mashable, etc. Is it any wonder why 25 percent of Ford's marketing spend has been shifted to digital/social media initiatives?

  2. Should Local Marketers Get Twitterpated?

    Topics vary from updates about your daily/momentary activities to news stories to social commentary about any issue. As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way...

  3. SearchDay: Link Building with Customers

    News from the Search Engine Watch Blog Successful search management strategies are paramount for enterprises and interactive agencies that do global online marketing," said Josh James, CEO and co-founder at Omniture.

  4. Press Releases and Search Engine Optimization

    These releases via EON (Enhanced Online News) offer the use of anchor text and links, trackbacks, Web site preview, and customization of the permanent URL. The newsline you select and the length of your news release determine the distribution cost.

  5. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    She is also contributing editor of the DM News' SearchBuzz column and a general contributor to Marketingprofs: Daily Fix. As a co-founder of SiteLab International, a full-service interactive agency, Dana's extensive knowledge of search engine...

  6. SEM Vendor Checklist

    We report the top search marketing news daily at the Search Engine Watch Blog. The good news is that there are an increasing number of wonderful service providers out there to be discovered. Online Market Research Giant TNS Snaps Up Boston's...

  7. Highlights from the SEW Blog: February 25-29, 2008

    We report the top search marketing news daily at the Search Engine Watch Blog. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from...

  8. Stop Press: Google News Edges Past Yahoo News in UK

    We report the top search marketing news daily at the Search Engine Watch Blog. Or, was Google able to dial up the percentage of times that news appeared in universal search results – by, say, 5.2% – to enable publishers with original content to...