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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. News is a good way to [combat] negativity," Ryan said, as long as PR reps have "templates that...

  2. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  3. SEO Is No One-Trick Pony

    For many of you, this is not news. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Enter in some competitor domains and see how much...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? Twitter has been, and continues to be, the platform of choice for reporters covering breaking-news stories. If you think about our search capabilities we have a...

  6. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...