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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. After all, whenever someone shares something it can show up on a Facebook page and in the News...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What is the hot news or the biggest trend? In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. What series of smaller objectives are you going...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    More than 50 percent say Twitter gives them the latest news, faster than other sources. From the Royal Baby to sporting events, pop culture and news dominated Twitter moments in 2013 and that trend continues to grow with the first two big events in...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. Consider the Consumer When Developing a Mobile Paid Search Strategy This rings true particularly for local search marketers as click-to-call...