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  1. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with the penetration of smartphones in the U.S.marketplace. Boland's theory is backed up by a recent YP study, which found...

  2. Why Email Marketing Shouldn't be an Ugly Stepchild

    Like any marketing program, email isn't a silver bullet but it's an essential element in any modern small business marketing strategy. Email marketing is certainly the least sexy topic in the search world today, but it remains effective.

  3. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small...