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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    We have even seen the overall revenue for image search conversions increase on sites, despite that total image search traffic taking a precipitous drop. For example, you could bring up high-volume queries with low conversions with better content or...

  3. How to Test International Search Marketing Opportunities at Low Cost

    But even if you only achieve clicks and not conversions, you can still look for positive signals on your site that with work the visitors can be converted -- you can also compare one market to another to enable you to decide where to go jousting...

  4. The Call for Call Tracking Is Answered

    Furthermore certain keywords are more likely to drive offline conversions than online - for instance 'find a dentist' versus 'find a dentist online' shows that users are somewhat qualifying themselves as to the kind of conversion they are likely...

  5. SearchDay | Yahoo's New Era

    Track Those Alternate Conversions SEW EXPERTS: BY THE NUMBERS It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable...

  6. SearchDay | President 2.0

    Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. Offline and Online Conversions Tracking: Increase Your ROI VERTICAL...

  7. Getting to Know Local SEO

    This locally focused traffic is generally more qualified, and results in higher conversions and purchases. Whether you go with a test program or full implementation, you'll need to focus your tactics around on-page elements, off-page elements, and...

  8. SEM Going Legit – Literally EDU

    They'll also learn how to analyze search engine results and edit a Web site to increase traffic and conversions. This nationally recognized Pay Per Click Marketing (PPCM) online course and training program has been developed because of the high...