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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile...

  2. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found...

  7. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with the penetration of smartphones in the U.S.marketplace. Mobile local ad revenue in the U.S.will grow by 54 percent by...

  8. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. Their research, which spans 2 billion searches annually by 11 million mobile unique users per month...