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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  2. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends to get out of the house and go vote, we’re inviting you to...

  3. How to Use QR Codes for Better Conversion Rates

    Build a Foursquare loyalty program that provides incentives for repeat check-ins and mayorship. Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart.

  4. Local Search Tactics for Tough Economic Times

    Local SEM: A correctly executed SEM program will yield highly desirable sales leads at a very efficient cost. Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers.

  5. Local Search: Where's the Love?

    This has most recently been evident in the category's omission from Mashable's Open Web Awards, and from the program of the upcoming South by Southwest conference. And at SES Chicago last week, local was given lots of airtime in sessions about...

  6. 5 Tips for Travel Search Marketing in a Down Economy

    If a PPC program isn't performing, it probably will be one of the first to go. Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out...

  7. Defending SEM During a Recession

    An integral part of this plan is your active management of the program. There's also volume associated with the SEO maintenance program. That's led search marketers to defend their craft by insisting SEO and social media are recession-proof...