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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  3. How to Use QR Codes for Better Conversion Rates

    Build a Foursquare loyalty program that provides incentives for repeat check-ins and mayorship. Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart.

  4. Local Search Tactics for Tough Economic Times

    Local SEM: A correctly executed SEM program will yield highly desirable sales leads at a very efficient cost. Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers.

  5. Local Search: Where's the Love?

    This has most recently been evident in the category's omission from Mashable's Open Web Awards, and from the program of the upcoming South by Southwest conference. And at SES Chicago last week, local was given lots of airtime in sessions about...

  6. 5 Tips for Travel Search Marketing in a Down Economy

    If a PPC program isn't performing, it probably will be one of the first to go. Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out...