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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian...

  2. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. They weren't playing craps or blackjack — well, they may have been...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  6. How to Build Your First Content Marketing Strategy

    Or perhaps you have an analytics program (like Google Analytics) installed on your website? Helps your site rank well in search engines. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds...

  9. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online...