According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. More than a year ago, for example, Google+ local marketing pilot programs were...
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. What is the future of search, and more importantly, what does the future of...
From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Every five years or so, we see the emergence and maturity of something really significant in the ever...
Earlier this month, we learned that local search via non-PC devices more than quadrupled in 2012, according to a study by the Local Search Association. Mobile isn’t just for finding local merchants to start the shopping experience.
The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.
For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Nearly every business today must decide how much to spend on search engine optimization (SEO). Robust online marketing is imperative for...
To truly know how your inbound marketing is shaping up, you need to look at segments of data. Mobile marketing name Internal search term Internal search type Local currency code The Google Analytics team has now taken those groups to a...
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. Although it's still premature to talk about "ranking" on Google Now's...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Here's a quick recap of search and social marketing news and tips from the past...
Expanding into other results-oriented categories like content marketing or local search just makes sense. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017.
All this and much more in our quick recap of search and social marketing news and tips from the past week. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding.
Like most of the above, this newest move by Facebook will have tie-ins to its local search and SMB marketing efforts. The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI.
We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big improvements to the search functionality. As search became more localized, we built and launched BOTW Local to help...
Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a...
If you're a local company, focus in on local search results and social media. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're...
Here's a quick recap of search and social marketing news and tips from the past week. Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities...
With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands. According to a comScore local search study, consumers already search locally on Facebook. Only a local presence can deliver the engagement and...
When is the last time you updated those marketing personae or questioned whether “the way you do things” is still working? Spring cleaning doesn't just have to apply to your garage; use it to put the life and the relevance back in your marketing.
