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  1. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. When talking about search, social, local, and mobile data, the panel, moderated by Bill...

  2. U.S. Search Awards 2014 Nominations Now Open

    Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Best Local Campaign Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative. Direct marketing gives us enough direction that thinking that far out of the box usually moves us away...

  5. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. And it’s not just the Google or Bing search engine you should be thinking about as a local merchant.