Diane Clarkson, analyst for Jupiter Research, concedes that even they haven't looked specifically at the potential for this vertical. According to research by E-Consultancy's Affiliate Marketing Networks Buyer's Guide, the £3.13 billion total for...
More retailers are turning to social media as part of their back-to-school marketing campaigns, according to Jupiter Research. The back-to-school season has grown in importance for retailers and leads into the all important fourth quarter sales...
Blended Search Increases Your Visibility - Jupiter Research Jupiter Research Report Says Most Search Marketers Happy with ROI Check out these posts covering data released by Jupiter: After being owner-less for a little over a year, JupiterResearch...
In the iProspect Blended Search Results Study, conducted by Jupiter Research for iProspect, the data showed that searchers are much more likely to click on image, news, or video search results when they are presented in a blended format.
Spot Runner's press release cites proprietary iProspect-Jupiter Research study proving the value of TV in search engine marketing: TV advertising is the number one impetus for people to search for a particular company or product online, surpassing...
Analyst firms such as Forrester Research and Jupiter Research will need to give greater weight to proprietary technology when they release their evaluations of search marketing technologies and vendors, the Forrester Wave and the Jupiter Research...
Berk, a former search analyst with Jupiter Research, joined Marchex last year when it acquired Open List, a local search technology company he founded. Google's "starter edition" and Yahoo's "assisted setup" options cater to the needs of busy small...
Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
Kevin Heisler Joins SEW as Executive EditorMost recently, Kevin was search analyst at Jupiter Research. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along...
Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
According to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing. While many search marketers understand that there is a connection between online...
It's a valid perspective, as Jupiter Research reported that only 16% of advertisers bought BT last year. Search is essentially a direct marketing vehicle, text-based and sold in a CPC economy. For search marketers, Behavioral Targeting (BT) ads may...
Measuring an SEM's Job PerformanceA new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and...
Measuring an SEM's Job PerformanceA new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and...
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
Along the same tangent, is the release of Jupiter Research's SEM Executive Survey Findings, and Kevin Newcomb provides significant detail in his members' only version of the article, with a more extensive look at the state of search spending today.
Jupiter Research Report Says Most Search Marketers Happy with ROIA majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search.
Jupiter Research Report Says Most Search Marketers Happy with ROIA majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search.
The iProspect Social Networking User Behavior Study, conducted by Jupiter Research, finds that 1 in 4 adult Internet users regularly visited the most popular social networking sites in the past year, and 1 in 3 Internet users report that their...
Jupiter Research Solo AgainJupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own once more. New Research Could Improve Google Image Search, Natural Search Blog
