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  1. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...

  2. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. SEMPO research has long since been relied upon to gauge the state of affairs for the digital...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    For these reasons, tourism is Oklahoma's third largest industry and tourists spend more than $7 billion annually, following the state's advice to "come see for yourself. As Executive Director, Deby Snodgrass led a team that revels in pushing aside...

  4. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it – burnout – and it's a problem in any industry, not just...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    INDUSTRY All this and much more in our quick recap of search and social marketing news and tips from the past week. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding.