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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    New players like Snapchat, Line and Keek will also have their say as advertisers look to make the most of this new trend of 'ephemeral content' over the coming months. SW: As the revolution of the music industry continues, artists are looking for...

  2. The Content Marketing Elephant & the Enterprise

    From there, key stakeholders must work together in order to identify all the departmental players that will need to touch the project to bring in through to fruition. In order to prepare a business case for the content marketing piece, a content...

  3. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Why would Rowling go to the trouble of inventing pasts and personalities, missions and motivations for so many of these bit players? The less they know about your industry, the better. Your friends who don’t live in your industry will be able to...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Andrew Couts at DigitalTrends has also compiled a list he continues to update as players join the SOPA supporters or drop out. They are working hard to update the site as new players emerge, so check in to see the most recent list.

  5. Stopped Buying Links? Here are 3 Better Ways to Use That Budget

    In order to pass authority to pages, which is one of the key elements to getting exposure in the “free” (organic) search results, each of these huge ecommerce players took a calculated risk in order to skip line and get to the top.

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    What makes South Korea so special is that the "international players" only have around 7 percent of the total search market, while Naver has 62 percent; Daum 21 percent; and Nate 10 percent. In short: Google is dominant, with several local players...

  7. Optimize Your Brand for Sharing and Social Search in 11 Steps

    Social media is inviting new players within marketing and communications to the table. In the era of real-time and social search, brands now become the CNN of their industry while also socializing the content and experience to broaden reach and...