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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. In its survey, BrightEdge wanted to gauge the career landscape for the industry.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Throughout the week I will be meeting with key industry leaders...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and content budgets for 2014 have already shown total increases. While the importance of quality content has been preached for a long time, in...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. Are we active on the social networks that matter in our industry? This has been a year of significant change in the SEO industry.

  7. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    Last year's research forecast 2013 budgets for search marketing to grow to $23 billion by the close of this year. The survey will cover usual areas like budgets for digital marketing, common objectives and metrics within programs, types of services...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. As Executive Director, Deby Snodgrass led a team that revels in pushing aside stodgy industry standards in favor of effective new strategy.