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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. It includes everything from newspaper advertising to yellow pages, industry-specific magazines, direct mail, and...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    With the festive shopping season getting into full swing, search marketers have been busy concatenating keywords, developing negatives, and keeping a watchful eye on the competition. Over the years, search marketers have gotten very proficient at...

  3. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and...

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Laszlo believes that the slow growth is probably due to a maturing industry, which has become comfortable with its search spend. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Nevertheless, SEO is content marketing with the added benefit of increased search visibility. With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased...

  6. Do Weak Links Reveal Powerful Opportunities?

    So let’s take an example of a weak link in the search industry. Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can...

  7. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...