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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Like weightlifting makes you stronger, training a digital marketer as if you are training for a marathon, not a sprint, is the way to go according successful digital marketing agencies: Take off the masks and you might find a traditional public...

  3. Reputation Management and Social Monitoring Made Easy

    It's becoming clear that hiring a reputation management firm not only is a wasted expense but something your in-house marketing team can do itself if trained in the right tools and methodologies. Rather than devote a large chunk of change to...

  4. How to Use Social Media in Christmas Marketing

    Successful social media marketing is about offering value to people. International Search Marketing Guide to the Holidays A new study by lead generation firm LinkShare has found that almost half of all marketers will be using social platforms this...