Names.co.uk conducted research and found that companies such as BMW, McDonald's and Primark have forgotten to register their famous "street" names, leaving the abbreviations open to cybersquatters and other businesses keen to associate themselves...
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Keep reading for all the information you'll need to make that decision, plus...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. This should sound familiar to anyone who has used GRPs to research, plan, and...
Coca-Cola (I hear they put a penny or two into market research) is a great example. If you're an SEO firm you have the benefit of an outside perspective, but my motivations and the way I search are different than most, so I know I can't always...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and...
Miranda Miller wrote about How Google Rakes In Over $100 Million in Search Advertising Daily, based on research from Larry Kim of WordStream. Will Marlow was formerly a Press Secretary for two congressmen before founding a company that specializes...
The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Senior Research Specialist and report co-author Mary Madden.
The search giant's research reported that some days work better than others when it comes to smartphone launches. The firm's research found that phones sell the best on Thursdays and Fridays. Google's research discovered that users tend to do...
Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals?
Nielsen's data was then combined with another research paper from the firm called the Smartphone Analytics Panel study. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a...
Balihoo's research says that local search registration tactics usage will become less of a factor by almost 3 percent next year. Balihoo's survey results are in line with other industry research showing the growing importance of local marketing for...
Data collection and research Brief introduction: Include an introductory paragraph to “set the stage,” where you talk about the infographic, explain the concept, quickly summarize what information or data or research it conveys, and why that info...
The Linkdex geo-ranking research also contained some other key findings: It will examine new research published by Linkdex, which finds that rankings change significantly based on the locations where the searches are made.
Adobe's research also found that companies were continuing to spend on search. Adobe's research points to its introduction as a major factor for engagement growth. Marketing statistics for mobile search saw positive progress for the quarter.
For mobile marketers evaluating their ad placement options, remember that smartphones are used more for finding and contacting businesses while tablets are used more for research activities (price comparisons, reviews, etc.
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. Francis Skipper, is the Vice President of Digital...
Look for a firm that took the time to do some research on your domain name and company. This level of research in a proposal is a good indication of the attention to detail that will come post-sales. The search engine marketing (SEM) space is hot...
You should also consider all the time that these seasoned professionals have put into research, reading, studying, attending conferences, and otherwise honing their craft. What will the SEO firm do, and what internal resources will you put against...
Did you research whether this content is unique and appeals to an audience? No content-based search engine marketing article would be complete without at least touching on social media. Some believe that the world of search engine optimization (SEO...
He served on the Board of Directors for SEMPO, and his book, "Keyword Intelligence: Keyword Research for Search Social and Beyond," received accolades. After his sessions and workshops Ron spent time with the attendees long after the session ended...
