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  1. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    As more marketers start to integrate social into their marketing mix, make sure you're staying on top of the latest trends, tools, and methods other businesses from your vertical are leveraging. According to a recent survey by American Express Open...

  2. Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

    Kenshoo is also enriching the offering of its Kenshoo RealTime Campaigns by tying in Demandware and NetSuite technologies to integrate real-time inventory and marketing data to campaigns. It looks like search engine marketing platform, Kenshoo is...

  3. Using Search to Find Missing Persons: Scratching the Surface

    But after using search to promote his private investigation firm, Rahn realized he should integrate it into his case work as well. She's also the education committee co-chair for SEMPO and a peer reviewer of SEMPO Institute's "Insider's Guide to...

  4. Link Building Case Study for Luxury Hotels

    Integrate this new tool into your marketing promotions. Integrate Links into the Marketing Mix and Promote I hear the marketing vice president saying, "Why would we let potential competitors use our tool?