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  1. What Should You Do When You Get Canned?

    True, we're in a young industry. Because we're in such a young industry, it seems much of the old-school teaching practices have fallen by the wayside. When I asked colleagues in the industry what a typical notification looks like, many responded...

  2. Build Your SEM Network -- Get LinkedIn

    You can join professional groups, alumni organizations, industry conferences, and corporate alumni groups. In response to my column on SEM career development, several readers asked what they could do to get a job or enhance their career as a search...

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  3. Where's The ROI?

    Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how. Just like the car repair industry has good guys and bad guys, so does SEM.

  4. SEO Link Building Fundamentals

    Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how. Links such as these are likely some type of overview of the automobile...

  5. What You Need to Know Before Committing to SEO

    It pains me to say that about the SEM industry, but it's a fact. As much as the SEM industry is responsible for creating some bad experiences (such as clueless people calling themselves "SEOs"), the prospect that sets the table with this "urgent...

  6. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    Dana Todd is one of the most passionate and entertaining voices of the search marketing industry today. A highly sought-after speaker for international conferences such as Search Engine Strategies, DMA, Ad:tech, OMMA, and the Online Marketing...

  7. Search Headlines & Links: March 31, 2008

    Standards Is A Dirty Word For Search MarketersFor the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in as have most of the major players in our space.

  8. Finding Recession-Proof SEM Jobs

    Key strategies to address this shortage include developing new channels for education and training, embracing professional standards for this segment, and developing a range of career options for the search marketing professional in order to both...

  9. The Tao of Crafting Strategic SEM Partnerships

    The search marketing industry was about to undergo an explosion of epic proportions, bringing the entire planet’s media empire paradigm to it’s very KNEES. This timeless axiom is especially relevant to both those who consume and those who provide...